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Making a first impression in the New Year is important. With conventions rolling into town, meetings to make, and new clients to talk to, having a business card that packs a punch with a unique print finishing is essential to your success. With the variety of options available on the market today, choosing what direction to take with your business card can seem overwhelming, so we’ve picked the top five print finishings that will make your business card lay at the top of the stack.
- Die Cut
An uncommon but show-stopping way to make an impression, a die cut business card uses a specially created die punch to selectively cut off portions of your card. Whether you choose to simply create negative space for a daring impression, or layer two types of paper on top of each other and cut your name out on only the top layer to create a three-dimensional effect, a die cut business card definitely screams innovation.
- UV Spotting
A popular way of creating a luxurious business card while staying cost-effective is with spot UV treatment. With this, your printer selects certain areas of your card (for example, your logo) to be encased with a gloss to create a shining, lasting impression that highlights the most important information. UV spot treatment around the edges of your card can also help extend it’s life, which gives your card more chances to get in more hands.
- Foil Stamping
Foil stamping is the perfect way to create a gleaming, elegant business card. Your printer will use a die that’s layered with colored, thin foil and then press it into your card to create a textured, metallic layer on top of your selected areas. This is usually used to enhance typography, as it can sometimes be overwhelming when done over large portions of a card.
Unlike the common embossing, which uses a heated press to create an imprint on your card, debossing raises certain sections of your business card to create a three-dimensional look that’s significantly more expensive-looking than it is expensive. We recommend debossing sections of your card, such as where your logo or contact information is, to keep it modern and sleek.
Surprisingly, folded cards are making their rounds amongst the inner elite business circles in America. There’s no need for a fold to be simple – doing a more intriguing approach like introducing a textured edge to peek out from behind the fold will leave clients and colleagues alike looking forward to opening your card.